Location

Helsinki

Role overview

We’re looking for an AI-First Growth Marketing Lead to own acquisition performance in Finland. Your mission is simple and measurable:

Drive Gross Profit and Application Volume.

This role is for someone who thinks in outcomes, not activity. You move fast, test relentlessly, and use data (and AI) to focus only on what improves commercial performance. You’ll have full autonomy to execute and full accountability for results.

What you’ll own

Paid media & acquisition

• Own Finland’s performance across Google, Bing, Meta and other relevant channels.

• Build and execute acquisition strategies that deliver clear commercial uplift.

• Allocate budget dynamically based on what drives results, kill noise, double down on winners.

• Identify and exploit opportunities unique to the Finnish performance landscape.

AI-driven speed, efficiency & insight

• Use AI to accelerate analysis, iteration, and testing of audiences and messaging.

• Build automated/AI-assisted workflows that remove operational friction.

• Apply AI to increase strategic clarity and improve decision quality, faster.

Funnel performance

• Improve conversion from click → completed loan application by finding and fixing funnel bottlenecks.

• Use data to isolate the real constraints and prioritize only changes that move outcomes.

• Partner with Product and Tech to run tests tied directly to measurable uplift.

• You don’t need to be an SEO specialist — but you must understand how Paid Search and Organic shape each other’s performance.

• Partner closely with our SEO team to ensure your acquisition strategy strengthens, not competes with, long-term organic visibility.

• Identify search intent overlaps where coordinated paid + organic efforts can lift total traffic, reduce CPA, and improve market coverage.

• Share insights, test results, and competitive signals between channels to improve overall search efficiency.

• Use data to spot cannibalisation, defend high-value intent, and expand keyword reach through joint planning.

• Work as one unified search engine team: different levers, same commercial outcome.

Cross-functional leadership & alignment

• Work tightly with the Business Unit to align marketing to commercial priorities.

• Collaborate with Tech, Partner Managers, Sales to ensure acquisition supports growth targets.

• Act as the performance bridge between Marketing and the Business Unit.

• Spot dependencies early, secure alignment fast, and keep momentum high.

• Influence decisions through transparent reporting, sharp insights, and outcome-first reasoning.

Analytics, ownership & compliance

• Own your KPIs: Application Volume and Gross Profit.

• Make fast, informed adjustments when performance shifts.

• Maintain a working understanding of Finnish marketing and financial compliance.

Nordic collaboration

• Contribute Finnish insights into the Nordic performance model.

• Adopt proven Nordic playbooks—and feed Finland’s learnings back into the group.

What you bring

• 3–5 years of digital growth / performance marketing experience with strong results in Finland.

• Proven track record of improving performance metrics (CPA, Gross Profit).

• Strong Finnish performance copywriting and messaging instincts.

• Analytics fluency: GA4, Excel/Sheets, BI tools.

• Genuine curiosity and confidence using AI to increase speed and reduce operational load.

• Fluent in Finnish and English.

• Outcome-driven mindset: you focus on business impact, not busywork.

Why join us

• Full performance ownership for Finland — real responsibility and visible impact.

• A Nordic team that values outcomes, learning, and rapid experimentation.

• A fintech/martech scale-up where AI is part of daily execution, not a buzzword.

• Performance unlocks budget: deliver results → scale quickly.

• Strong in-office culture with competitive salary, pension, and healthcare.

• A team driven by clarity, accountability, and measurable outcomes.