📍 Location: Stockholm (occasional travel required)
👥 Team: Group Marketing

At Axo Group, we are driven by outcomes – not outputs. We measure everything, test constantly, and learn quickly.

Now we’re looking for an AI-first SEO Manager who will take full ownership of SEO and gross profit across two of our business units:

• Power & Protect: Our brand Elskling, Sweden’s leading electricity comparison site (also live in Norway), and Zmarta Insurance
  

• uScore: Our personal finance platform helping users take control of their financial health

What you’ll do

• Take end-to-end ownership of SEO strategy, execution, and gross profit across Elskling, Zmarta Insurance, and uScore

• Build, implement, and optimize SEO tactics to drive measurable growth in traffic, conversions, and gross profit

• Identify technical SEO opportunities and clearly translate them into detailed requirements for Tech – ensuring improvements are effectively implemented

• Collaborate with developers, designers, and other marketing channels to ensure SEO is integrated across all initiatives

• Use AI-driven tools and LLMs to automate SEO workflows and stay at the forefront of how AI transforms search

• Optimize for the new search landscape including LLM-based search and AI Overviews to ensure visibility and discoverability across emerging search experiences

• Work closely with the Power & Protect and uScore teams, acting as an active resource within the business units while contributing across the wider marketing organization

• Leverage data and analytics to identify insights and opportunities – you should feel comfortable working with large data sets and tools like Power BI

• Act as a commercially-minded partner, ensuring SEO contributes directly to business KPIs

• Continuously test, measure, and iterate to maximize performance

What we’re looking for

• Deep SEO expertise (technical, on-page, off-page, and content)

• Strong ability to spot technical SEO improvements and communicate clear implementation steps to Tech

• Experience with content creation through AI and LLMs

• Experience working with CMS platforms, publishing, and editing content

• Native Swedish speaker and fluent in English, both written and spoken

• Commercial acumen – you understand how SEO impacts business growth and profitability

• Strong analytical mindset – comfortable working with large data sets and interpreting performance metrics

• Experience from the financial sector and/or working with scale-ups is a plus but not a requirement

• Experience using AI for SEO automation (content, reporting, optimization, workflows)

• A true owner mindset – you take initiative and feel comfortable leading from start to finish

• Minimum 2 years of experience as an SEO Manager

What you’ll get

• Lead the SEO agenda for one of the most performance-driven teams in the Nordics

• Drive visible, measurable results that directly fuel growth - no fluff, no red tape

• Collaborate with a Nordic team of skilled marketers who share knowledge, test hard, and move fast

• Be part of a fintech scale-up that’s serious about AI, automation, and measurable outcomes

• Join a growth-driven culture where speed, data, and experimentation are core to how we win

• Work at our centrally located modern Stockholm office designed for focus and collaboration

Sound like you? Let’s talk. Apply now with your CV and a few words about why you’re excited to join our team.

If you have any questions about the role, feel free to reach out to our CMO, Martin Bro Trasmundi, at mat@axogroup.com or +45 31 10 35 65.

The application deadline is 9th of November, but we’re reviewing applications and inviting candidates for interviews on a rolling basis, so don’t wait to apply.

🏦 About Axo Group

Axo Group is a Nordic fintech scale-up operating in Norway, Sweden, Denmark, and Finland. We help people make better financial decisions — whether they’re comparing loan offers, choosing insurance, or switching electricity providers.

The group includes strong brands like Axo Finans, LendMe, Zmarta, Elskling, and uScore. Across markets, we simplify complexity, offer transparency, and empower consumers to take control of their personal finances

We believe that when we solve real problems for customers, growth follows. That’s why we combine data, technology, and commercial execution to scale efficiently—moving fast, measuring everything, and optimizing for Gross Profit without compromising on customer value.

Our Leadership Principles

• Outcome-Driven: We focus on end-results and delivering what really matters
  
  
• Hyper-Operational: We get specific, propose solutions, and suggest how to move things forward
  
  
• Straight Shooter: We communicate directly and with clarity – always respectful